Making Your Digital Campaigns Powerful in 2019
Are you looking for an effective digital marketing campaign for your brand?
With the onset of new technologies, are you updated on how to make their best use?
A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive of the campaign, right up until it is being presented to an audience. Digital marketing campaigns are much more dynamic and sustained than traditional, analog marketing methods and has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automations and sales funnels you will be able to review analytics and physically see your business developing.
According to Sprout’s 2018 Social Index, increasing brand awareness is the primary goal of 80% of business on social media.
With millions of potential customers online at any given moment, digital marketing is one of the most efficient ways to reach out to existing fans and new potential ones. However, digital marketing campaign is much more than posting a Tweet or sending out an email. People are bombarded with hundreds of marketing messages each day. Businesses need to ensure their messages stand out and get noticed.
“With 41% of its users over the age of 65, Facebook may be peaking.” — Digital Marketing Institute
So how to create that optimal campaign using the power of social media and the new age tech of AI, data analytics and machine learning?
These technologies can enable computers to perform tasks that even humans find challenging. It therefore finds a plethora of applications in advertising and marketing, where it can efficiently and optimally target the right customers and reveal to them the right content so they can easily find what they’re looking for. Moreover, it provides a great facility for humans to make data-driven decisions. And that can be a huge advantage in the modern arena
According to Forbes, machine learning is already revolutionizing the marketing landscape, with 84% of marketing organizations beginning to implement or expand their use of AI in 2018.
Artificial Intelligence is now being employed to add value to programmatic advertising, such as by finding the optimal matching between buyers and sellers, as well as by finding the most optimal target audience for various products. Social media marketing and content marketing are industries where digital marketers can make use of AI to improve their output by producing more effective and customer-targeted materials. For this purpose, a number of tools may be used to aid in employing AI.
57% see customer relations and support as the biggest area for growth brought about by the use of AI and machine learning.
Digital marketing is an industry ripe with opportunities and challenges, and it isn’t showing signs of going anywhere anytime soon. If the goal of digital marketers is to increase engagement and brand awareness with leads, it’s vital that they understand their customers.
Embrace the power of artificial intelligence, data analytics and machine learning to level-up the capabilities of you and your marketing team, and start making a future-forward impact that inspires engagement and meaningful relationship development.